PRIVACY AND COOKIES STATEMENT

Last Updated: 5. Aug. 2024

1. Data Controller Information

• Name: Tobias Brandstötter
• Address: Brunnern 2a, 4622 Eggendorf, Austria
• Email: info@patterncouture.com

Data Protection Officer Contact: info@patterncouture.com

2. Purpose of Data Collection

We collect the following types of personal data:

• Names
• Email addresses
• Payment information
• Addresses
• Gender
  • Browsing behavior (via cookies)

We collect this data to:

• Process and fulfill orders
• Communicate regarding orders and provide support
• Improve services and website functionality
• Send marketing communications (with your consent)
  • Comply with legal obligations (e.g., tax records)

3. Legal Basis for Processing Data

We process personal data based on:

• Contractual Necessity: To fulfill orders
• Consent: For marketing and non-essential cookies
• Legitimate Interests: Service improvement
  • Legal Compliance: Tax/regulatory requirements

4. Data Retention Period

We retain your personal data:

• Duration of active customer relationship
• As required by law (e.g., 7 years for tax records)
  • Cookie data: See section 6

5. Data Sharing

We may share your data with:

• Payment Processors (Stripe, PayPal)
• Service Providers (shipping, customer support)
  • Analytics Providers (Google Analytics) only with consent*
  • Advertising Partners (Meta/Pixel) only with consent*

We do not “sell” data as defined under CCPA, but California residents may opt-out of cookie-based tracking via our [Do Not Sell My Personal Information] link.

6. Cookies

We use:

• Essential Cookies: Necessary for functionality (no consent needed)
• Performance Cookies: Analytics (opt-in for EU)
• Marketing Cookies: Ads/personalization (opt-in for EU, opt-out for CA)

Control Options:

• [Cookie Settings] button to modify preferences
• Browser-level controls (see section 10)
• CCPA Opt-Out: [Do Not Sell My Info] (footer)

7. User Rights

You have the right to:

• Access, correct, or delete your data
• Restrict processing or object to marketing
  • Data portability (receive your data in machine-readable format)
  • Withdraw consent (for cookies/marketing)
  • Non-discrimination (CCPA right for California residents)

To exercise rights, email info@patterncouture.com. We respond within 30 days.

8. Security Measures

We take appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. This includes:

• Using secure servers and encryption
• Implementing access controls and regular security reviews

9. Changes to the Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page, and we may notify you by email if significant changes are made.

10. Contact for Privacy Issues

• Email: info@patterncouture.com
• For GDPR/CCPA-specific requests: info@patterncouture.com

Cookies Policy

1. What Are Cookies?

Cookies are small text files that are placed on your device when you visit a website. They help improve your browsing experience by remembering your preferences and providing functionality.

2. Types of Cookies We Use

• Essential Cookies: Necessary for the website to function properly (e.g., session cookies).
• Performance Cookies: Help us understand how visitors interact with our website (e.g., analytics cookies).
• Functional Cookies: Allow the website to remember your preferences and provide enhanced features.

3. Managing Cookies

You can manage or disable cookies through your browser settings. Each browser is different, so check the help menu for instructions. Disabling cookies may affect the functionality of our website.

By Region:

• EU/UK: Non-essential cookies require opt-in via our banner
• California: Click [Do Not Sell] to opt-out of tracking cookies
• Global: Browser controls (see below)

4. More Information

For more information about cookies and how to manage them, visit the following resources:

• Google Chrome: Cookie Settings
• Mozilla Firefox: Cookie Settings
• Safari: Cookie Settings
• Microsoft Edge: Cookie Settings

For general cookie management and to opt out of targeted advertising cookies, visit:

• Your Online Choices: Your Online Choices
• Network Advertising Initiative (NAI): NAI Opt-Out Tool

For EU residents: Learn about GDPR at EDPB

For California residents: CCPA info at CA OAG